Rob Werner Headshot

Rob Werner

Anchor/Journalist

Toolkit

  • Storytelling
  • Producing
  • Post-Production
  • Studio-Production
  • Content Creation
  • Broadcasting (On-Camera & Radio)
  • Social Media
  • Podcasting
  • Communication
  • Leadership

Summary

I am a Storyteller, currently working as a Producer at Tennis Channel and a lead Broadcaster for the Association of Tennis Professionals.

Experience

  • Transforms live sports broadcasts into compelling short-form content for social media, resulting in a 20% increase in engagement
  • Streamlines live-streaming infrastructure, integrating analytics for improved viewer engagement and optimized video delivery
  • Promoted from Tape Producer to Producer
  • Delivers engaging on-camera play-by-play commentary for global OTT platforms, crafting concise and shareable highlights for social media, resulting in a 15% increase in video clip views on Instagram and 22% on X
  • Coordinates with technical production teams to ensure seamless live broadcast execution across digital networks
  • Led production meetings and conceptualized segment ideas to drive engaging content
  • Served as Highlight Supervisor for studio shows, ensuring high-quality content
  • Managed team of 15 production assistants overseeing daily tasks and project timelines
  • Promoted from production assistant, to broacast associate, to associate producer
  • Managed all multimedia content including written stories, podcasts, video packages, and social media posts for ASU football, basketball and baseball
  • Hands-on experience with editing, in-field shoots, participating in rundown meetings, assisting with marketing of on-site events
  • Produced all multimedia content including interviews, features and social media for the Bourne Braves organization
  • Hosted and produced Runnin’ with the Pac, a 60-minute show focusing on Pac-12 sporting news
  • Served as on-air talent delivering content for pregame, halftime and postgame shows of ASU football, basketball, and baseball games
  • Created and managed content for Final Four Phoenix social media accounts, including X (formerly Twitter), Instagram, Snapchat, and Facebook, driving engagement across multiple platforms

Education